A lot of companies (ie facebook, twitter, etc) have URL schemas that allow a link to open their app if the user is on a mobile device and has the app installed. This would be a helpful feature for Shotgun's iOS app. If a user was asked to review a version, and they had received an email notification - how nice would it be that if they were using their phone the link would open the Shotgun iOS app and call up the correct version for playback?! As it stands, the user has to read the email, then move to the Shotgun app, dig through to the correct Project/Version, then review. It would bring a 5-6 click interaction down to 1.
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